![]() If it’s not clear by now, successful sales decks follow the same narrative structure as epic films and fairy tales. In your absence, those colleagues will ask, “What do those guys do again?” Armed with a compelling Promised Land, your prospects are more likely to supply an answer that gets others on board. Your Promised Land is also crucial for helping prospects pitch your solution to colleagues after your sales meeting ends. ![]() (Over lunch, I asked my friend Tim to articulate his Promised Land, and he said, “You’ll have the most innovative platform for _.” Nope: the Promised Land is not having your technology, but what life is like thanks to having your technology.) Note that the Promised Land is a new future state, not your product or service. Zuora neatly accomplishes this by documenting a “mass extinction” among Fortune 500 companies…
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